Add in your email address and phone number for employers to contact you, but not your home address or date of birth.
Keep your cover letter short and sharp. As a general rule, try and keep your cover letter to one page, to keep an employer’s attention.
Where you can, find and use the name of the hiring manager who advertised the job or will manage the role, rather than using a generic opening like “To whom it may concern” or “Dear hiring manager”
In the opening few sentences, reference the job title of the job you’re applying for. Many employers will advertise for more than one job at a time, and this will help keep things easy for them to reference
Beginning your letter with a personal story about who you are and why you want the job is a great way to show why you’re a great candidate, and get employers interested early. It also helps to make sure your application is as memorable as possible
Do some research into the company you’re applying to and mention it early in your letter to show you have done your homework. When you do, make sure that you choose something you have a genuine interest in. Relating your research about a company back to your personal skills and experiences is a great way to engage with the organisation without simply re-stating facts they already know
Try and avoid using your cover letter to re-state information already in your resume. Pick some of your key skills and experiences, and use them to provide examples of times you have been successful and have had to problem-solve to overcome challenges. If you can, you could also add a measurable success -for example a campaign that led to a % increase in social media views
Finish your cover letter strongly by re-iterating why you want to work for the company and what you would bring to the role.